News releases

News releases

FWD Cambodia launches FWD Protects Me to Boost Protection for Cambodian Families

23 September 2023 | Phnom Penh, Cambodia

Digital insurer FWD Cambodia (“FWD”) today announced the official launch of “FWD Protects Me”, the company’s new innovative solution to maximise financial protection for Cambodian families at their most important stages of life with an affordable price.

FWD Protects Me is the market’s first term life insurance solution that provides flexibility to maximize protection up to five times for Critical Illnesses and full benefit for all stages of cancers, helping customers to have peace of mind and focus on their recovery. Customers can buy FWD Protects Me through the company’s Financial Consultants, or through Financial Planners who stand by at partnered banks across Cambodia.

Riding on customer-led approach, FWD Protects Me combines innovative features that helps Cambodians get the protection that best matches their needs.

Guanghui Chim, Chief Executive Officer of FWD Cambodia, said, “Launching FWD Protects Me for Cambodian families today is a significant milestone for us, and this is another important reflection of our promise to help our customers celebrate living through our innovative products and services. FWD Protects Me provides flexible protection scheme and term to fit unique lifestyle and situation of our customers, allowing them to celebrate every moment with their loved ones.”

FWD Protects Me is FWD Cambodia’s fifth product since the company’s establishment in September 2021. The other FWD Cambodia’s products include FWD Short Savings, FWD Loan Protection, FWD Full Loan Protection, and LifeCancerCare. For more information about FWD Protects Me and other products, please visit www.fwd.com.kh

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About FWD Group

FWD Group is a pan-Asian life insurance business with more than 10 million customers across 10 markets, including some of the fastest-growing insurance markets in the world. FWD reached its 10-year anniversary in 2023. The company is focused on making the insurance journey simpler, faster and smoother, with innovative propositions and easy-to-understand products, supported by digital technology. Through this customer-led approach, FWD is committed to changing the way people feel about insurance. Visit www.fwd.com.

In Cambodia, FWD officially started in September 2021, and was awarded “Most Innovative New Digital Insurer in Cambodia” in 2021 by Global Business Outlook based in the United Kingdom. For more information, please visit www.fwd.com.kh.

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